
|
The last twelve months has seen an explosion of growth in social media to such an extent that companies have had to radically rethink their advertising and marketing strategies. Agencies are rewriting the rule book on sound marketing practice and embracing social media for all its worth. It has become the buzz word to sell to clients and clients buy it because they do not want to be left alone at the starting gate. This was upheld in a recent survey by McCann Erickson which concluded that over two thirds of the marketers interviewed did not understand enough about
Continue reading Hottest Social Media Tools for 2010
Overall Rating:
Total Customer Reviews: (179)
Seller: Amazon
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the[Read More]
Overall Rating:
Total Customer Reviews: (23)
Seller: Amazon
Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Goo[Read More]
|

|
Recent Comments