DavidBatchelor 
July 29, 2010, 2:24 pm|
At its foundation an internet marketing promotion business is a simple and very powerful business. In it’s simplicity it is a three step process.
1. Drive traffic to your site or preferably blog. You have multiple choices here and please don’t be sucked in like so many others by unscrupulous people simply trying to sell you their e-book etc.
2. Make sure the leads are targeted ands fit your ideal prospect list.
3. Follow up with those leads. You may have heard ‘the fortune is in the follow up’ and that is so, so true. I always follow up via telephone whenever possible and use an virtual assistant to also automatically follow up with them over time until they are ready to join my business, where that is 2 days, 2 months, 2 years or however long it takes. The great thing with a virtual assistant as by far the majority of follow up is done for me on my behalf. Talk about creating time freedom, it’s amazing.
I am going to put this article into three parts as there isn’t enough room in one article to cover all three vital steps. So lets begin with step one.
I am assuming you already have a website or blog? If you don’t already have one, scroll to the end of this article and be sure to click the link in the resource box and contact me, so that we can get you set up with your own blog. There is no point creating leads if you have no where to send them.
Great. So I am assuming you have a blog set up? Thinking of the “perfect” system for getting traffic to your blog, what do you believe it must have?
Would you agree that the perfect system should include the following…
1. Require little manual effort to effectively run it with the ability to be put almost entirely on “autopilot.”
2. The system should be able to produce an unlimited number of people who are genuinely interested in what you have to offer and are expecting and looking forward to you contacting them.
3. A way to know when people are genuinely interested in your offer and a way to automatically follow up with them with your specific offer.
4. Creates a positive relationship of trust and generates a perception that you are “the” authority in your industry about your product or service.
5. Generates predictable results. The system works like a radio volume control that increases your business when turned up and maintains your business when turned down.
The best system that I have found that has those five key components is article writing. By writing articles that demonstrate your knowledge and ability to solve problems and including a free offer at the end of your article and getting it published, you’ll find prospects contacting you without spending money on advertising.
Unlike advertising, this strategy helps you build credibility and, overtime, a steady stream of highly qualified prospects. If you don’t have an hour or two per day to write and submit articles you can automate the process by subcontracting a service such as article writing to a third party or ghost-writer.
If you prefer to focus on other aspects of your business, you can hire a ghost writer to write your content and articles.
Given you have read to the end of this article, I am presuming you have received value from it and it would be great to hear from you. Be sure to check out part two in this series of articles titled ‘How To Qualify Your Leads For Maximum Leverage In Your Internet Marketing Promotion Business’ You can pick up your copy from http://bit.ly/agelHF
Want to find out more about internet marketing promotion, then visit David Batchelor’s site on how to choose the best internet marketing consulting for your needs.
