In 1854, Henry David Thoreau said ‘Build A Better Mousetrap and the World Will Beat a Path to Your Door.’

Henry David Thoreau lived in a different century than you and me.

Henry David Thoreau never invented any mousetraps.

And the world never beat a path to his door.

I think that Henry David Thoreau was snorting cocaine.

That was then, Mr. Thoreau, but this is now.

Today, if you’ve got better mousetraps, new technology, or a superior solution to any kind of business problem, you’re faced with some very tough challenges.

Your customers and prospects are inundated with choices. They’re relentlessly pursued by salespeople.

They hide behind their computers and guard against unwanted pests with their voice mail.

You send them emails but they can vaporize your message with one touch of the delete button.

Your website is just one among millions.

The world is an unbelievably crowded place.

Nobody’s got time to read your white paper — unless the title and the promotion for it truly hit a nerve.

And nobody’s going to read it if they don’t know about it.

That’s why the *promotion* is vitally important.

The promotion of your white paper is kind of like a “Product Rollout.” It’s much like you’d do with a new product, except the white paper is the product. It’s not a physical product in the usual sense, but it is an information product. It’s the first step in selling your idea, your better mousetrap, to the world.

Here’s a list of steps I follow in “rolling out” a white paper when I’m working with consulting clients:

1) Buy web traffic on search engines (this is VERY effective)

2) Email blast to an at least ‘lukewarm’ customer list

3) Press Release to related publications

4) Send out Postcards

5) Advertise it in print

6) Joint venture advertising with compatible vendors

So when you create a white paper - even if it’s just a simple 1-page guide - right here you just got a list of SIX things you can do to get the word out.

*** By the way — very important point — if you use the right formula for writing a press release for a white paper, it has 3 times the chance of seeing the light of day in a magazine or newspaper than a regular product release! ***

Several of my clients are small companies - less than ten million in sales - that are generating HUNDREDS of sales leads a month with white papers. In most cases those leads are coming in for only a couple bucks apiece.

As a matter of fact, I suggest that you commit a goodly percentage of your advertising budget to promoting white papers — it goes MILES further than ‘branding’ and ‘image advertising.’

http://www.perrymarshall.com/whitepapers/action.htm

Perry Marshall : (This guy knows what he’s talking about an endorsement from Bill Masson)

Evolution or Revolution? A new spark on the Internet

Absolutely without doubt and Proven

So what can a mini site do for you well the short answer: They can significantly increase your wealth, but if you don’t set them up right then you might as well pack your bags and go home? There is no doubt in my mind that mini sites need to be part of your overall online strategy. It’s not a new concept but needs to be looked at if you don’t already employ this resource.

Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don’t require a lot of time, energy, or money to set up, and once you’ve got one up and running, you can sit back and just collect money from all the sales you’re making. Sure there are a few other key points that you must implement, like great copywriting and graphics; SEO is also very important but can be dealt with appropriately.

So what kind of mini sites should I look at?

A mini site can have many guises from one or two pages (Pitch Page & Thank You Page) to half a dozen; or readymade turnkey self rotating information niche sites (bit of a mouthful) these self rotating sites are a powerful concept, and of course the famous squeeze page. All these types of mini sites can be useful depending on what you want to achieve.

Self automated mini niche sites

These are ready made mini sites that can do all the hard work for you, as long as you can upload a few files to your server and have your affiliate I.Ds at the ready, you’re good to go. You can employ software that automates the whole process; it randomly loads a different page each 24 hours so this keeps the search engines happy. To add more income streams simply input your affiliate and advertising IDs. With a little imagination and flair you can be up and running in no time.

Squeeze Pages

These are primarily for capturing emails and building up your list but can also be a reliable way to sell eBooks and software; in fact if your layout and copywriting skills are good then you can pretty much sell anything. The squeeze page would consist of a pitch page and a thank you (Download) page. If you are looking for products to promote or sell then there are numerous ideas in the marketplace. If you put a little bit of effort in you can completely overhaul and revamp the sales pitch, spruce it up and give it new life.

Automate the Delivery of your Info product

This is always an important element in your automated process; after all it’s the main reason that you started in the first place right. Unless you want to be tied to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.

So to conclude:

Make mini sites part of your online strategy, do some research and find high performing products that are proven to give you a good ROI. Don’t be put off if you fail the first couple of times there are plenty of training resources on the web to show you how to best implement your mini sites. And there are a few more proven techniques you can use to really capture your visitors attention.

Hi folks, the following text is an exert from a very useful and informative eBook that you can download for free, enjoy.

When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed.

Find a market first that spends money, then find out what they want and give it to them.

It is certainly easier said than done, but there are a lot of places online where you can do your market research for free. They’ve done most of the work for you already. You just need to know where to go and what to do to connect all the dots.

Let me show you the process I go through when I’m trying to brainstorm for ideas.

For starters, I’m always aware of trends and current events in the real world. I read several newspapers each day, many magazines, both general and niche-specific, I watch the news, I listen to the radio. Occasionally something that I hear or read will stick with me. I may record my thoughts on my portable voice recorder; jot down some notes, whatever happens to be convenient for me. Sometimes I’ll call my office voice mail and leave myself a message.

But at some point I’ll have several broad ideas to research. I want to look deeper. And I want to make sure there is a good market for them before I even think about creating a product. So I’ll begin completing the following steps: ….Download and Read the rest of this fascinating insight into Niche Marketing >>

Click on the image to download >> Redirects To MaxHomeBits.com No optin required!

Part two in this Product Launch series

The first thing I want to do is touch on the structure. Remember your goals and keep them solidly in mind when designing your own product launch promotion drive. Your overall aim isn’t to make millions through one product it’s to use these products to build your resources so that you can make your money with future products.
The bigger you build, the more you’ll make. For reference, here’s the direction I use in all my marketing courses that clearly shows the 5 big resources you should be building to ensure your online success.

Affiliates build all 5 of your Primary Resources

*Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

The All Powerful Resources
No matter how odd or unrelated one of them may seem, I guarantee to you that they all tie into each other. Never ever start again, and if you’re not sure how to do something, or it’s been a long day and you’re not in the mood, take a break and make sure you do this properly. It’s imperative that you don’t miss any out. Each one you miss will limit your money making capability by 20% in the present, and as that snowballs in the future, we’re going to be looking at an Incalculable amount, and that’s not the kind of money we want to be losing. We’ll take a final look at these directions once your promotions start to go out and you have the space to begin managing your resources in such a way that they build each other.

Note: This isn’t a cheap excuse for me to make things seem complicated, or revolutionary, nothing like that. These directions simply represent each resource building the other, which in effect leaves you with an almost never ending crowd to promote for you, to strike deals with, to promote to and to make a hefty profit from.

Your Standard Customers regularly build two of your 5 main resources:

*Affiliates >> *Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

So here comes the goal list. This is the list that I use every single time I launch a product, and something you should use too. This is when we pool everything that we’ve learned so far and put them together to become a complete marketing system that builds itself. The business end if you will. Now aside from the affiliate systems that you’ll need to set up, nothing else costs. If you’re reading the following list and find yourself saying to yourself that you can’t afford it or don’t have the time to do it, we’ve got our wires crossed somewhere, because nothing else should cost you anything, ever.

Your Long Term Customers Build Two of your resources

Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

Pre-Launch Checklists

So here goes, the checklist. You should have everything here set up and ready to go before even thinking about promotion. In order, we’ll look at each resource in turn to make this crystal clear, for sales, for affiliate promotion, for your list, for your research and for joint ventures. Once you can honestly put a tick beside each of these you’re ready to prepare your promotion.

Joint ventures build all 5 of your primary resources

>>Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >>

A) For Sales.
A small starter intro product priced around $20-$60 directly related to your larger product, a quality product in itself with the direct intent to sell buyers onto the larger product. Big Product, Your Money Maker.
Your money maker. Priced between $200 and $2000. Sales will come from your smaller product and after launch when your resources start building, from those also.
Follow-up for your small product.
For the sole intention of resource building, and pulling customers back to the small product site to get them to purchase the intro product and flow down the line.

Follow-up for your large product.
For the sole intention of resource building and pulling people back to your high priced product site enticing them to buy at a later date or after more than one view.
Begining next week we will look at the “Seven day follow-up system”

Related articles

• New Product Launch (Part 1)

Here are some quick ways to get started

Ok I can dig that, but there is a right way and a wrong way to go about it. First of all you have to do your homework and that means research, get a feel for what’s out there, don’t take shortcuts because it will only cost you wasted time in the long run.

There are several categories in the home business group,

So you need to narrow the choice down to just one category to start with. Concentrate on this category and give it your full undivided attention, a good idea is to look for an established newsletter to subscribe to, you’ll want a newsletter that will give you the information that you require specifically on your chosen category. Here is my suggestion; if you check out the eBusiness Centre you will find experts in all areas in home business, there are 24 leading marketers to choose from and if they don’t cover what you’re looking for then it’s not worth talking about.

Get yourself hooked up to the paymasters

and by this I mean all the must have memberships; for example- PayPal, Google, Clickbank, Amazon, Yahoo, Feedburner for RSS feeds, Article Marketer if you want to write articles. If you’re not already a member of a social network then sign up to at least two or three of the more popular sites like My Space, FaceBook and Digg, a useful place to find all the top social sites are socialmarker.com and socialposter.com these two are particularly useful for posting bookmarks and articles, they will save you a lot of time.

Get a couple of extra email accounts

For all the junk mail- at Google or Yahoo, believe me you will need them, and keep your personal email account personal. Look for a good auto responder service this will be invaluable for setting up newsletters or eZines and is a huge time saver, in fact no self respecting marketer would be without one.

If you join any affiliate program

Stick to it for at least a month and give it your best shot by promoting through articles and blogs as well as emails and social networks. A good place to start promoting and building links and leads is the Leads Leap affiliate web site. Look for a program that has plenty of marketing materials for you to promote the product.

Get yourself into the groove

Practice good habits make a plan of attack and set short term goals and long term goals.

· Do not take on too many affiliate programs, start with just one and see how you fair; you will see better results in concentrating your efforts on one venture to start with.

· Don’t lose sight of your goals get organised, use the right tools there are an abundance of free resources on the web for you to utilize and make your task easier.

· Do not delay or hold back on promoting yourself or your product, the more you delay means less chance of succeeding.

· Our time is precious so good time management is a must, try and balance the various demands in your life. Don’t overdo it, get some exercise and take regular breaks or you might end up with an ulcer.

· Make use of the many knowledge resources that are available and improve yourself, the more knowledge you possess the more successful you will be.

· Do keep up with your friends and family and share your successes with them, they will surely encourage you to new heights.

· In the end you reap what you sow, the sense of achievement is a great feeling to have, remember above all enjoy your journey and have fun.

About The Author:

((3 effective strategies to help you achieve this)).

1. Break up your copy

Remember your prospect is looking for a reason to turn the page or click off to another site so it’s not just what you say but how you present it.

Use short paragraphs and sentences.

Break up your copy with Subheadings.

Subheads make it visually more appealing for the reader so they are more likely to start and continue reading if it looks easy.

Just be sure that the copy that immediately follows is totally relevant to the headline. And that each section flows into the next.

You should use them like links throughout your copy to move your reader from one point to the next - linking all the main elements of your letter. This also means that skimmers can quickly scan or scroll down your entire letter and still get the message even if they are not reading every word.

2. Turn features into benefits

you’ve maybe heard that we’re all listening to our own radio station called WIIFM or “What’s In It for me.”

So if your prospect is thinking in “what’s-in-it-for-me” terms then you need to be writing in those terms.

They will only be stopping on your ad long enough to see if there is a possible solution to their problem.

And to keep your reader interested you need to be writing in WIIFM terms throughout your copy. Not just in the headline.

This means writing in benefits and not just features. Your prospect is not interested in your product or its features. They are only interested in what your product or service can do for them.

A simple way to translate features into benefits is by using the 2 magic words “which means”. If for example you are selling a television set with a really big screen. You could write “The top model in the A-brand range has a big 60 inch TV screen which means you can create a movie theatre in your very own living room”.

3. Use bullets effectively

like subheads, bullet points help break up your sales letter and make it easy to read as well as appeal to skimmers. People like that sort of checklist.

Some of the most effective bullets are

- Blind bullets which are a teaser and don’t give anything tangible but they do create curiosity.

- Give away bullets where you give the reader a nugget of tangible information which makes them think if you are giving this away the information you are selling must be really great and valuable. Use this sparingly; say one at the beginning and one at the end of your bullet list.

- Short sentence bullets that let you pack in a lot of information in a concise way. Like a shorter version of a short paragraph.

- Written in benefit terms that translate a feature into a benefit that solves the reader’s problem.

Use these techniques to have your prospect reading your letter or ad right till the end you are bound to increase your sales results.

Welcome to the third instalment of this New Product Launch series.

In part two we looked at the structure of the product launch and started our check list, so in part three we continue our check list.

B: For Affiliate Promotion.
*Affiliate System, set up to track sales for the small product, set to around 50-90% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: resource building and very high commissions, enticing people to sign up and promote for you, increasing all your primary resources.*

Affiliate System, set up to track sales for the large product, set to around 40-60% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: To put money in your pocket. Most of your resources will come through the promotion of the small product. This is where your profits come in. Keep the affiliate system here for a JV bargaining tool at the start. Move to regular affiliates after making a number of personal and JV sales.

C: For Your List.
List for collecting names who buy the small product.
Sole Intention: Resource building of ‘Customers’. For people who buy your small product. They will form the basis of your list of customers ready to sell onto your bigger product manually if the follow-up doesn’t work, or, use for future large products. This will feed into your autoresponders forming list #1. “Medium priority customers”

List for collecting names who buy your large product. Sole Intention: Resource building of ‘Long term Customers’. Your special people who have proved they’re ready to buy, will form the basis of long term customers who will also be fed straight onto future larger products, along with preferential treatment from you. They will be the least numerous, but the biggest money makers. Again this feeds into your autoresponders forming list #2. “High priority customers” List this for collecting names that visit but don’t sign up for anything on the small product site.

Sole Intention: Resource building of ‘Standard List’. People who buy nothing, but sign up for your special report or you’re in a rush reports, will form the basis of all your future promotion. List for collecting names who visit but don’t sign up for anything on large product site.

Important, it doesn’t interfere with your sales process on a high ticket item site, this is there to make you profit and not build resources.
D: For Your Research.
An ad tracker set up.
Sole Intention: Research & Testing. Used for split run testing, testing of ads and different methods of collecting your resources, and coming up with new products or modifications to current ones. Test two variations of one aspect of your sales system, ask yourself which one works best, keep it, move on to another test. Use to refine your sales system for this and future products.

E: For JV’s.
Affiliate system set up especially for JVs for small product.
Sole intention: Resource building of JV’s and business contacts. 100% commissions on a smaller product can be a great bargaining tool and a massive resource builder.
Affiliate system set up especially for JVs for your money maker, or your high ticket item.
Sole Intention: Resource building of JVs and business contacts, to make a big profit. This may not even be needed, but it’s nice to have since every deal differs. You may find that your JV partner wants higher commissions for himself or for the affiliates he refers. A good bargaining tool which paves the way for long term relationships.
Folder or file for the details of each JV. Sole Intention: Resource Building of JVs. Keep everything in order, and have a folder for each joint venture you carry out. Record the person, their contact details, and the details of the joint venture, including its type, whether you’ll be able to contact them again in the future, how big their list is, how much you made, what you agreed etc.

Sorted
That’s it. You’re all set and ready to go. If you don’t have every single thing set up in the above list, I’d suggest you get about setting it up. It seems a lot, but trust me, not only does it cost you hardly anything to set up (even the affiliate program you can keep going for $30 a month instead of laying down $500 right off) but it gets easier every time you create a product. Create the above once, and next time you come up
with and create a new product, you simply plug it in and you’re away. Don’t be put off at this stage. It gets easier, cheaper and more profitable as you go along.
Next up, we’ll be looking at the planning of your actual promotion and getting some resources rolling into your system and having them start to build each other whilst making you some cash along the way.

Summary
Before launching into this, I want to make one thing very clear. You’re not going to become a millionaire overnight. This is real business now. It’s about building your resources and improving your business, building on your experiences to create more and more successes with each product you release.

Let’s begin. We’re starting out two weeks before any of your promotion goes out, and we’ll end two weeks after your main promotion drive. This may seem like a long while, but once you get down to it, you’ll see the reasons for doing this. I’ll be blunt. If part of this doesn’t work, you’re going to lose out big time, and we can’t have that. Look around you, it’s happening to everyone. They don’t have big enough lists, they don’t have any affiliates, and they’ve never pulled off a joint venture and have nothing solid built up to provide a good promotion drive for present and future products. That’s what this launch is all about, resource-building for riches.

They say that in war no plan survives the first contact with the enemy. A good plan however, will make things easier to change and adapt as you go, and provide solutions to any new problems that might arise. For this reason, we’re going to spend some time in the planning and checking stages before we get to any promotion at all.
What we won’t be doing is asking you to spend thousands of dollars on promotion at this stage, so don’t worry. There are, however, some tools that are imperative that will cost you.

Okay then i hope this opening three articles has whetted your appetite for affiliate marketing and more importantly your desire to launch your own product. If you want to peruse this series to its final conclusion, then sign up to my Newsletter and i will give you the full unabridged system which day by day will take you through the creation and final delivery of your product launch. Your call to action!

28 Day Beginning to end Launch Guide

Related: Launching a New Product (Part 1)

The Structure of your Product Launch

I was recently thinking of outsourcing some of my own work and so gave it some thought, It dosent have to be expsensive and depending on your particualar business can bring many benefits, all of which might not be immediately apparent. So here are some of my thoughts, I do use many applications myself to help me be more productive but am allways looking for better solutions.

If you are in business for yourself, especially one that is conducted online, you’ll find there are a number of different elements for you to learn depending on your experience. You can save yourself a lot of time and expense outsourcing many mundane tasks which gives you more time to do what you do best. And if you choose wisely and do your research it doesn’t have to cost the earth.

All too often the business owner feels they have to do everything themselves in order for things to go smoothly in their online venture. This couldn’t be farther from the truth! In fact if you utilise your resources in an efficient way you will see your online sales increase significantly. In case you’re wondering about why so many online business owners are full of praises for outsourcing, Then read on to see just five of the many benefits outsourcing can bring to your business.

Better Time Management
When you have your own online business, one of the more important things to remember is how much your time is really worth and what value this brings to your business. When you think about the dull or repetitive tasks that you are doing, you’ll find this work is better suited for individuals who are trained in such tasks. When you outsource, you’ll pay someone else to take care of those responsibilities while you give more attention to the important, revenue building projects.

Time Saving Resources
If you think about everything that goes into the tasks that you would outsource you might be quite surprised. Things such as the Internet and software which together alone take up time and money. After awhile all of these costs add up. For instance, graphics software can get quite expensive. If you are outsourcing an activity, you get more than just the task itself out of the way. You will also get someone who specializes in areas of your business that you may not know quite as well as or have no desire to learn. More than likely these people will already have the tools needed to complete their assignment. Depending on the project, this might save you money and learning time.

Learning from the Experts
The tasks you are outsourcing might not be ones that you have no desire to learn about, whether they are troubleshooting, manufacturing, taking orders, website design and maintenance, or something else. By handing the work over to an expert who enjoys and makes it their business to know these things, you’ll be able to take advantage of their knowledge in that area without having to learn it yourself, and of course you will learn by this yourself. This in turn will give your customers or clients more value than you could possibly give them yourself and give your business a stronger reputation.

Expand your knowledge & your Business
When you outsource, you will soon realize just how many more benefits there are in expanding your business. This of course gives you much more time to get involved with your business and see opportunities that you might have missed before you outsourced. You will be able to expand and provide everything your customers need. Outsourcing frees you up to try new things with your business, learn more and experience new aspects of your industry.

Accountability
When you outsource, you will have a contract with the person or company you are working with. By having someone else who is depending on work from you, you are more apt to stay ahead of the game by planning ahead and making sure that you’re tasks are completed.
When you first begin learning about and implementing outsourcing techniques within your business, you’ll find out those boring or repetitive tasks can easily be handed off to someone who enjoys doing them. This will allow you, as the business owner, to free up more time to concentrate on the more important aspects of your business such as product creation, advertising, networking and other marketing practices.

These are the building blocks that will help your business to grow even more profitable.
In my books it makes sense and you can see the opportunities for your business to really take off.

Are you a slave to your Online Business? Break the chains. Check out Outsource Weekly to find out how!

Image by Mike Wood Photography

If you’ve ever thought about launching your own product but are not quite sure how to go about it then read on. This article is the first of many as I try to explain all the ins and outs of a successful product launch.

Every week, hundreds if not thousands of online business owners launch new products, yet, only a small minority of them will make any profit, never mind survive the year.
It’s time to hit this problem head on. Listen while I show you exactly why the above is true and how, when you come to launching your products you can have hugely improved success potential with just a few little known smart moves.

Begin to plan the beginnings of your promotion to make sure you have everything in place ready for the gathering of your resources, ready to put that huge amount of promotion power at your fingertips to good use.

To re-iterate; the importance of your five main resources and their roles, affiliates, customers, long term customers, joint ventures and your standard list.

To check that both a small and larger follow-up product are both in place, ready for the backend sales effect.

To ensure that the follow-up and the vehicles that are going to carry the customers from your smaller product to your larger product are in place and functioning before we even get started.

To check that your research tools are in place, After all, it’s this research that’s not only going to increase your sales over multiple products, adding up to more than double your income without it, but what you discover may even form your next product.

Promotion Preparation

The first two weeks consist of planning, checking, planning and checking again and again to make sure everything is perfectly in place. The reason we’re doing this is because everything that goes on from your first ever product to your last ever product is a big linked chain of events.

If part of this doesn’t work and your chain is broken, you’re going to lose out badly, which is definitely not what we want. This is the reason that we see so many people around with gaps in their marketing. They don’t have a big list, they don’t have any affiliates, they’ve never pulled off a joint venture, or they have no customers, and so on. As I’m about to demonstrate it’s not just one problem that people have to solve, if they want to make cash, it’s many.

Now for the Checklist

In the following checklist, there is only one single thing that I’d suggest you purchase and that’s an affiliate system, as this forms a large part of your promotion. After you own one, you never have to buy one again, and can modify it to suit your own needs.
I won’t tell you to spend any money on promotion, or spend your hard earned cash on e-zine ads or anything like that. Instead we’re going to use your resources to build your network and make the future of your business a bright one.

If you don’t have one of the resources we mentioned when you start out, you will after you launch your first product. Beforehand you’re severely limited, not to worry though, you’ll find that by the time you start promoting your large product, you’ll have everything you need any way through the promotion. That’s the beauty of this system. It works no matter how many products you have or haven’t launched in the past.

The next part of this series will be concentrating on the Structure: Any feedback is welcome.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.
Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the ’size’ of your orders. You’ll learn:

* The psychology of ‘upselling‘, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.

* 5 simple techniques to increase your profit by up to
100%.

If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax,
while everyone else is doing the hard work of promoting FOR them. If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then you’re going to love this video. Michael will teach you:
* What an affiliate program is, and how to set one up
very quickly.

* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:
- Why people do judge a book by its cover… and how to capitalize on that for your mini-site

- The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
- Two list building mistakes that’ll cripple your
long-term profits.

VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL

This video will walk you through the process of designing a product line that will make you a TON of money. There’s a lot more to it than you’d think, which is why this important concept (which was taken from direct marketing) gets it’s own video.
After watching this video, you’ll understand why you can’t just have a single front end product, and you’ll know exactly what to do in order to get your customer to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.

VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn all of Michael’s secrets for getting top notch freelancers to help you create your mini site empire in record time.
Let’s face it, you can’t be an expert at everything that mini sites require. For example, it’s really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your mini site is if you don’t get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don’t get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you’ll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

* 3 ways to get targeted traffic without spending a
dime.

* 2 ways to leverage the experience and contacts of
other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know what to do right away to begin driving targeted visitors to your mini site.

Wow, you get all those videos for free? Click     here to check out the Mini Site Profits Exposed     course for yourself:

Until Tomorrow Folks

www.minisitesexposed.com

Market Predictions; How you can benefit from a keen sense of salesmanship. How do you reckon the big players in world markets stay ahead of the game in tough or buoyant market conditions?

Whether you correctly forecast the increase or decrease in demand for a particular product, you can profit from both scenarios.

The Starting Point

Unless you have access to expensive market forecast data, you can use less expensive historical data to generate your own forecasts. There are various options to obtain historical data; methods can include conducting your own targeted questionnaires and observing demand trends in your area, by asking family, and friends.

Whichever method you choose, if you can correctly predict the demand trend for a product, you stand to gain from your correct prediction, whether the trend is upward or downward.

How to gain from a future increase In demand

Basic economics explains that an increase in demand for product A will result in an increase in its price. The more people want product A, the higher product A’s price will be.

Let’s say you are predicting product A demand will increase next month. If your prediction is correct, by purchasing and stocking product A today you stand to gain by reselling it next month at the higher price (theoretically, even if you purchased product A today at retail price, you can gain by reselling it at next month’s higher retail price). A good example of demand led price increases is game consoles at Christmas, which experience a huge demand surge during this period, and a correlated increase in price.

Another factor that can lead to an increase in the price of a product is shortage of supply. The lower the quantity available for resale the higher the price of the product will be. Supply is naturally related to demand.

In summary, if you can correctly predict a future increase in demand for product A, by purchasing product A today and reselling it once demand has increased, you stand to gain from product A’s future price increase.

How to gain from a future decrease in demand

Just like a product’s increase in demand leads to an increase in its price, a decrease in demand leads to a decrease in its price. The advantage of a slump in demand is that you don’t have to predict it (unless you are already holding stock of the product). What you will have to predict is: a) how long the low demand will last; b) when will it reach the bottom; c) whether and when will its demand increase again.

A good recent example is luxury goods: in some parts of the world buyers are delaying purchases of luxury goods to more certain economic times. Due to this lower demand, prices for certain luxury goods have decreased. By buying lower priced luxury goods now (or as soon as you start noticing that their prices are increasing again) and reselling them once demand picks up again, you stand to earn the difference between today’s lower price and tomorrow’s higher price due to a resurgence in demand for those goods (Christmas will certainly see an increase in demand for quite a few luxury lines).

In summary, you can profit from a product whose demand has slumped, just as you can with products that are about to experience a surge in demand. Your experience, access to the right information, ability to hold stock for variable periods of time, and market research will all play a part in increasing the likelihood that your predictions are correct.

So to wrap up; when you experience a decrease in overall demand, it is always a good idea to evaluate where new opportunities have arisen. With Christmas approaching, there are certain products which will undoubtedly increase in demand, regardless of market conditions. Now is the time to evaluate your options and act on these new opportunities.

Use these sales principles wisely and profit!   Feel free to leave a comment, Thanks’ for reading

Maintain Focus and Online Marketing Fortune Will Follow… Lose Focus and Money & Internet Profits Will Slip Away…
Focus is a tricky proposition. We all come by focus naturally, but the clarity and intensity of our focus is the challenge that most people encounter. Throughout our daily lives, there are a multitude of things that command our attention and these things in and of themselves require focus — our jobs, our family, our responsibilities to ourselves and others… the list goes on. And yet, when it comes to a new or ongoing business venture, it is often life’s daily responsibilities that cause us to lose focus on the task at hand. This is where we need to begin transitioning toward the lifestyle to which we aspire.

The great conflict — how do I stay true to my obligations and yet free myself to explore the great adventure of Online Internet Marketing? And a great challenge it is, indeed! Adding to the complexity is a dual challenge within the scope of the new endeavor itself. First you must devote time to focus on what slant your marketing efforts will employ form a virtually unlimited pool of options and then you much devote time to researching, education and implementation of your new plans & strategies. Once you have committed the time to making money on the Internet, where do you start? There’s Ebay, Affiliate Marketing, Ezines, Blogging, Adsense, and more! Many, many more! Chances are, you aren’t even sure what some of these things are — let alone which one is right for you. The three best pieces of advice I can give:

Once you have committed a very specific amount of time that you diligently stick to, sit down at your computer and spend a few hours looking over any programs and methods that catch your interest. Do Not, I repeat DO NOT Buy Anything at this stage! Put yourself on “purchasing suspension” for at least 24 hours and do nothing other than read. Read, and then READ some more! In the vast world of online marketing, there is truly something for everyone, but to hear each author tell it — His or her program is the only one for you! Hear Me: There is NO single “right” method and no end all/be all approach. In the right hands they all have potential, and in the wrong hands? Well, you know the rest… Only YOU can decide what’s right for you and the only way to make this determination is to research programs recommended from a credible source and weigh all factors — time, budget, experience, etc. — before making a decision as to which direction you decide to pursue.
I know from where I speak…

My situation has been more fortunate than most, in that I had time on my side when I embarked on my Internet Marketing adventure. I was not pressed to turn a quick profit, so I utilized my time doing extensive (albeit exhaustive) research. In fact, I owe my outrageous success to the simple fact that initially I spent more time researching than “implementing.” (But notice I said initially!) And once I settled on what would work for me, putting into action was a no-brainer.

The second critical activity is to spend a considerable amount of time in various forums that are not only in your niche, but also Internet Marketing forums in general. Read and listen to what others are saying and what is working for them. And, conversely, keep an eye out for consistency in things that are discussed which have failed or completely went belly up. This forum exploration will also prepare you for other avenues of traffic generation which you will work yourself up to down the line, so it is time well spent - even early on.

Finally, surround yourself with positive, like-minded entrepreneurs. If your immediate circle of friends or relatives are not supportive of your new enterprise, then make online friends who are! You have a long and prosperous road ahead, and cluttering it with people who are not inspiring and motivating you is the fastest way to defeat!

Related: Marketing Focus

The Instant Affiliate’s Dream and Tapping into your Affiliate salesforce.

Starting your own affiliate program can be a very worthwhile exercise, and if you can organise yourself with the right tools and get motivated affiliates, then you have a golden opportunity to take your earnings to the next level.

A lot of you will be very familiar with the power of exponential traffic that is generated by affiliate marketers, so with this in mind let’s look at some of the big players who expertly manage this resource to explode their earnings. I have often thought about getting into this lucrative area of marketing, it stands to reason that having an army of affiliates promoting your product is going to drive traffic and pay out big time. Now assuming that your product is the next big hot potato on the market, I just can’t see how you can lose. But of course even if you have the next best thing since waffles, if you can’t generate interest or setup a solid marketing campaign then you might as well go home.

Part of The Solution the tools of the trade

JV & Affiliate Management System (video)  or go to  http://www.fantasos.com/

This being a very popular subject you can find plenty of examples of affiliate systems that offer an easy shortcut to solve your woes. These so called turnkey affiliate systems can be up and running in literally minutes. To give you an idea of a good affiliate program just check out any of the top Internet marketer’s offers, I’m pretty sure most of you will have used some of the more popular scripts that proliferate the web; these scripts allow affiliates to logon and gather promotional materials for their websites, emails, forum signatures and many other tools.

Next Step; Finding Affiliates to promote your product

Finding affiliates to promote your site isn’t easy. In fact, unless you’re already an established ‘name’ in your market, it can be almost impossible. So, what to do! Well even if you do everything in your power to get affiliates motivated, only a small percentage will ever take any action! So it’s critical for any successful affiliate program to continually recruit motivated affiliates.

Where do you look for motivated affiliates?

To get the best results you have to look at the affiliate directories, and unless you have a bottomless pocket then this is the most cost effective method. You can of course spend your hard earned through advertising which could run into thousands of dollars. If you have a big list then you can promote your affiliate program by email. So get yourself listed in the affiliate directories, as many as you can submit to. Getting listed in directories is an essential component to any successful affiliate program.  It’s a very effective way for top affiliates to find you.

There’s also another point you should consider, there are dozens of top directories out there and submitting to all of them can be long and tedious! You can find it literally takes you an entire day to submit a single product. If you have more, then it could take over a week! You can outsource it, which will cost you again but there is a better solution. Start using custom auto submit software to take all the agro and stress away from this task. Here’s a link for you to check out “Instant Affiliate Submitter” and no, it’s not an affiliate link. I’m sure there is lots of other submitters out there, just Google it.

Another example for affiliates to use

JV scripts or Joint Venture scripts are used by all the top IMs, and the list building stats can be very impressive and are well founded. This is also a great place to recruit fresh affiliates although the turnover will be determined by the popularity of the event.

What is a JV Giveaway Event?